Research & Publications

Publications

*denotes equal authorship

• Fay, Kayla A., Karen Schifferdecker, Shaun A. Golding, Linda M. Kinney, Ellie J. Kyung, Sean R. Halloran, Samuel Youkilis, Shoshana H. Bardach, Amanda Perry, Maureen B. Boardman, Rian M. Hasson (forthcoming), “Gaps in the Electronic Medical Record Contribute to Low Participation in Lung Cancer Screening,” Journal of Surgical Research.

• Kyung, Ellie J., Manoj Thomas, and Aradhna Krishna (2025), “The Scale Orientation Effect: How the Spatial and Magnitude Orientation of Scales Shapes Survey Responses,” Journal of Consumer Research, https://doi.org/10.1093/jcr/ucaf042.

  • Data, Code, & Web Appendix

• Pleskac, Tim, Ellie J. Kyung, Gretchen Chapman, and Oleg Urminsky (2025), “Blinded versus Unblinded Review: A Field Study on the Equity of Peer-Review Processes,” Management Science, https://doi.org/10.1287/mnsc.2022.01646.

  • Analyses & Survey Data

• Ding, Yu, and Ellie J. Kyung (2025), “Optimizing Animation Speed: Convex Effects on Perceived Waiting Time and Digital Customer Experience,” Journal of Consumer Research, https://doi.org/10.1093/jcr/ucaf037.

  • Data, Code, & Web Appendix / Stimuli Examples

• Shalev, Edith, Coby Morvinski, Meyrav Shoham, and Ellie J. Kyung (2025), “Search or Scroll: How Credibility versus Likability Premiums Shape Consumer Following Decisions,” Journal of Consumer Research, https://doi.org/10.1093/jcr/ucaf038.

  • Data, Code, & Web Appendix

• Zhang, Raina Zexuan, Ellie J. Kyung, Chiara Longoni, Luca Cian, and Kellen Mrkva (2025), “AI-Induced Indifference: Unfair AI Reduces Prosociality,” Cognition, 254, Article 105937, Advance online publication: https://doi.org/10.1016/j.cognition.2024.105937.

  • Data & Code

• Golding, Shaun, Rian M. Hasson, Ellie J. Kyung, Linda M. Kinney, Shoshanna H. Bardach, Amanda Perry, Maureen B. Boardman, Sean R. Halloran, Samuel L. Youkilis, Kaylay A. Fay, Thomas L. Bird, Connor J. Bridges†, and Karen E. Shifferdecker (2023), “Assessing and Identifying Improvements for Lung Cancer Screening in a Rural Population: A Human Centered Design and Systems Approach,” American Journal of Medical Quality, 38 (5), 218-228.

• Longoni, Chiara, Luca Cian, and Ellie J. Kyung (2023), “Algorithmic Transference: People Overgeneralize Failures of Artificial Intelligence in the Government,” Journal of Marketing Research, 60 (1), 170-88.

  • Web Appendix

• Kyung, Ellie J., Manoj Thomas, and Aradhna Krishna (2022), “How Political Identity Influences Covid-19 Risk Perceptions: A Model of Identity-Based Risk Perceptions,” Journal of the Association for Consumer Research, 7 (3), 316-324, https://www.journals.uchicago.edu/doi/abs/10.1086/719672.

  • Web Appendix

• Yael Shani Feinstein*, Ellie J. Kyung*, and Jacob Goldenberg (2022), “Speeding Away from the Here and Now: Velocity and Mental Representation,” Journal of Consumer Research, https://doi.org/10.1093/jcr/ucac004.

  • Web Appendix

• Thomas, Manoj* and Ellie J. Kyung* (2019), "Slider Scale or Text Box: How Response Format Shapes Responses," Journal of Consumer Research, 45 (6), 1274-1293.

  • ​Marketing Science Institute Report (2018), 18-122-08.

  • Web Appendix

  • Featured in Journal of Consumer Research article “Practical Relevance in Consumer Research” as an example of actionable consumer research

• Kyung, Ellie J., Manoj Thomas, and Aradhna Krishna (2017), “When Bigger is Better (and When It is Not): Implicit Bias in Numeric Judgments,” Journal of Consumer Research, 44 (1), 62-79.

  • Web Appendix

• Kyung, Ellie J.* and Manoj Thomas* (2016), "When Remembering Disrupting Knowing: Blocking Implicit Price Memory," Journal of Marketing Research, 53 (6), 937-953..

  • Web Appendix

• Galak, Jeff, Joseph P. Redden, Yang Yang, and Ellie J. Kyung (2014), “How Perceptions of Temporal Distance Influence Satiation,” Journal of Experimental Social Psychology, 52, 118-123.

• Kyung, Ellie J., Geeta Menon, and Yaacov Trope (2014), “Construal Level and Temporal Judgments of the Past: The Moderating Role of Knowledge,” Psychonomic Bulletin and Review, 21 (3), 734-739.

• Kyung, Ellie J., Geeta Menon, and Yaacov Trope (2010), “Reconstruction of Things Past: Why Do Some Memories Feel So Close And Others So Far Away?” Journal of Experimental Social Psychology, 46 (1), 217-220.

• Menon, Geeta, Ellie J. Kyung, and Nidhi Agrawal (2009), “Biases in Social Comparison: Optimism or Pessimism?” Organizational Behavior and Human Decision Processes, 108 (1), 39-52.

• Rayport, Jeffrey F., Bernard J. Jaworski, and Ellie J. Kyung (2005), “Best Face Forward: Improving Companies’ Service Interfaces with Customers,” Journal of Interactive Marketing, 19 (4), 67-80.

Working Papers in Progress

• Grewal, Dhruv, Ellie J. Kyung, Anne L. Roggeveen, Abhijit Guha, “Consumer Buying Processes in the Generative Artificial Intelligence Age: Information Cues and Reference Points,” under review at the Journal of the Academy of Marketing Science.

• Zhang, Raina Zexuan, Ellie J. Kyung, and Chiara Longoni, “How AI Affects Thinking about Selves and Relating to Others: The AI Relationship Orientation Framework (AIRO),” under review at Journal of Consumer Research.

• Fay, Kayla A., Karen Schifferdecker, Linda M. Kinney, Ellie J. Kyung, Sean R. Halloran, Samuel Youkilis, Shoshana H. Bardach, Amanda N. Perry, Maureen B. Boardman, Connor Bridges, Tom Bird, Rian M. Hasson, “Lung Cancer Screening in a Rural Academic Health System Reveals Low False Positive Rates,” under 2nd round review, Journal of Surgical Research.

• Santana, Shelle, Ellie J. Kyung, and Ryan Hamilton, “The Add-On Economy: A Conceptual Framework on the Lure and Liability of On-Demand Features,” in preparation for submission to Journal of Marketing.

• Kyung, Ellie J., Zheng (Nico) Liao, Alexander Moore, Raina Zexuan Zhang, and Sharon Ng  “Information Exchange Orientation: A Resource-Based View of Consumer Privacy Decisions,” In preparation for submission.

Selected Work in Progress

• “The Future of Agentic AI: Bright and Darksides,” with Dhruv Grewal, Marc Becker, Anne L. Roggeveen, and Abhijit Guha

• “AI and Consumer Search Orientations,” with Chiara Longoni, Yu Ding, and Eileen Zhang

• “The Slider Scale versus Text Box Effect: Moderation by Interface Considerations” with Manoj Thomas

• “Shades of Gray: Scales and Truthful Disclosure” with Sarah Memmi and Manoj Thomas

Book Chapters

• Rayport, Jeffrey F., Bernard J. Jaworski, and Ellie J. Kyung (2005), “The Interface Audit,” in Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers, Boston, MA: Harvard Business School Press, 207-228.

• Rayport, Jeffrey, Bernie Jaworski, Ellie J. Kyung, and Dorsey McGlone (2004), “Human and Financial Capital,” in Introduction to e-Commerce, 2nd ed., New York, NY: McGraw-Hill/Irwin, marketspaceU, 367-410.

• Jaworski, Bernard J., Jeffrey Rayport, Nancy Michels, Ellie J. Kyung, Jennifer Baron, Marco Smit, Rafi Mohammed (2001), “Market Communications and Branding,” in e-Commerce, New York, NY: McGraw-Hill/Irwin, marketspaceU, 169-211.

Case Studies

• Pennings, Melissa, Ellie J. Kyung, Silvia Springolo (January 2003), “Driving Revenue through Usability: A Comparative Analysis of QVC.com versus HSN.com,” Marketspace Case Study, 1-14.

• Rayport, Jeffrey, Madeline Choquette, Dickson Louie, and Ellie J. Kyung (2002), “iVillage.com,” in Cases in e-Commerce, New York, NY: McGraw-Hill/Irwin, marketspaceU, 283-301.

• Rayport, Jeffrey, Dickson Louie, and Ellie J. Kyung (2002), “E-LOAN,” in Cases in e-Commerce, New York, NY: McGraw-Hill/Irwin, marketspaceU, 391-409.

• Rayport, Jeffrey, Dickson Louie, and Ellie J. Kyung (2002), “CBS Marketwatch,” in Cases in e-Commerce, New York, NY: McGraw-Hill/Irwin, marketspaceU, 573-593.

• Kyung, Ellie J. (September 2002), “A Study in Selling Simplicity: TechTarget,” Marketspace Case Study, 1-21.

• Kyung, Ellie J. (April 2002), “The Challenge to Position for Transition: Eastman Kodak,” Marketspace Case Study, 1-10.