Research & Publications

Publications

*denotes equal authorship

Working Papers in Progress

  • Ding, Yu and Ellie J. Kyung, “Time Flies…But Only When the Speed is ‘Just Right’: How Animation Speed Affects Perceived Waiting Time and the Online Customer Experience,” under review (for 3rd round), Journal of Consumer Research

  • Shalev, Edith, Meyrav Shoham, Ellie J. Kyung, and Coby Morvinski, "How Aggregate Reviewer Sentiment Affects Consumer Followership: The Diverging Roles of Likeability versus Credibility," under revision (for 3rd round), Journal of Consumer Research

  • Kyung, Ellie J., Manoj Thomas, and Aradhna Krishna, “The Scale Orientation Effect: The Intuitiveness of Horizontal and Vertical Scales,” under revision (for 3rd round), Journal of Consumer Research

  • Pleskac, Tim, Ellie J. Kyung, Gretchen Chapman, and Oleg Urminsky, “Blinded versus Unblinded Review: A Field Study Comparing the Equity of Pear Review,” under minor revision (for 3rd round), Management Science

  • Fay, Kayla A., Karen Schifferdecker, Shaun A. Golding, Linda M. Kinney, Ellie J. Kyung, Sean R. Halloran, Samuel Youkilis, Shoshana H. Bardach, Amanda Perry, Maureen B. Boardman, Rian M. Hasson, “Gaps in the Electronic Medical Record Contribute to Low Participation in Lung Cancer Screening,” under review at the Journal of Surgical Research.

Selected Work in Progress

  • “Unfair Artificial Intelligence Reduces Rates of Prosocial Punishment” with Raina Zhang, Chiara Longoni, Luca Cian, and Kellen Mrkva

  • “Lung Cancer Screening in a Rural Academic Health System Reveals Low False Positive Rates” with Rian M. Hasson and Karen Schiffendecker and the Dartmouth Levy Incubator Team

  • “The Slider Scale versus Text Box Effect: Moderation by Interface Considerations” with Manoj Thomas

  • “Shades of Gray: Scales and Truthful Disclosure” with Sarah Memmi and Manoj Thomas

Book Chapters

  • Rayport, Jeffrey F., Bernard J. Jaworski, and Ellie J. Kyung (2005), “The Interface Audit,” in Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers, Boston, MA: Harvard Business School Press, 207-228.

  • Rayport, Jeffrey, Bernie Jaworski, Ellie J. Kyung, and Dorsey McGlone (2004), “Human and Financial Capital,” in Introduction to e-Commerce, 2nd ed., New York, NY: McGraw-Hill/Irwin, marketspaceU, 367-410.

  • Jaworski, Bernard J., Jeffrey Rayport, Nancy Michels, Ellie J. Kyung, Jennifer Baron, Marco Smit, Rafi Mohammed (2001), “Market Communications and Branding,” in e-Commerce, New York, NY: McGraw-Hill/Irwin, marketspaceU, 169-211.

Case Studies

  • Pennings, Melissa, Ellie J. Kyung, Silvia Springolo (January 2003), “Driving Revenue through Usability: A Comparative Analysis of QVC.com versus HSN.com,” Marketspace Case Study, 1-14.

  • Rayport, Jeffrey, Madeline Choquette, Dickson Louie, and Ellie J. Kyung (2002), “iVillage.com,” in Cases in e-Commerce, New York, NY: McGraw-Hill/Irwin, marketspaceU, 283-301.

  • Rayport, Jeffrey, Dickson Louie, and Ellie J. Kyung (2002), “E-LOAN,” in Cases in e-Commerce, New York, NY: McGraw-Hill/Irwin, marketspaceU, 391-409.

  • Rayport, Jeffrey, Dickson Louie, and Ellie J. Kyung (2002), “CBS Marketwatch,” in Cases in e-Commerce, New York, NY: McGraw-Hill/Irwin, marketspaceU, 573-593.

  • Kyung, Ellie J. (September 2002), “A Study in Selling Simplicity: TechTarget,” Marketspace Case Study, 1-21.

  • Kyung, Ellie J. (April 2002), “The Challenge to Position for Transition: Eastman Kodak,” Marketspace Case Study, 1-10.